The title of this post came from the movie Dumb and Dumber and I think it’s appropriate for what I’m about to say. People love pills. Why do they love pills? I think it’s because they are lazy and impatient. Again, this harkens back to the title of this blog. Most people miss opportunity because it is dressed in overalls and looks like work.

So what does that have to do with pills? And what in the hell does it have to do with this blog?

Lazy people look for convenient solutions. Convenient solutions many times show up in pill form. Several cases in point follow.

• Weight loss pills
• Increased intelligence
• Increased concentration
• Fertility pills
• The ever popular erection pills
• Desirability
• Headaches
• Energy
• Protein
• Vitamins
• Depression
• Pre-natal
• Heartburn

So what does this mean for you?  Find a problem that people have and develop a pill for it.

The trouble:  FDA approval

The solution:  Not sure on that one, but I know you can get supplements, energy pills, vitamins, etc. that have never been approved by the FDA.

If you don’t want to create a pill, then how about using the concept of simplicity and convenience for your product or service.  You will do great by focusing on these two items alone.